Pengaruh Organizational Readiness dan National Readiness Terhadap Adopsi E-Commerce UMKM di Jawa Barat

Iqbal Al Khazim; Euphrasia  Susy Suhendra; Lana  Sularto

doi:10.47002/metik.v8i1.830

Iqbal Al Khazim Universitas Gunadarma
Euphrasia Susy Suhendra Universitas Gunadarma
Lana Sularto Universitas Gunadarma

DOI: https://doi.org/10.47002/metik.v8i1.830

Keywords: adoption, e-commerce, smes

Abstract

Indonesia merupakan salah satu negara dengan potensi pasar E-Commerce yang sangat besar. Pertumbuhan pasar yang pesat ini mendorong pemerintah mengeluarkan kebijakan untuk mendorong percepatan adopsi E-Commerce bagi para pelaku usaha. Penggunaan E-Commerce dalam kegiatan usaha dapat meningkatkan produktifitas, namun pengadopsiannya cenderung lambat pada negara-negara berkembang. Penelitian disertasi ini bertujuan untuk menganalisis bagaimana pengaruh Organizational Readiness, National Readiness terhadap adopsi E-Commerce pada UMKM bidang fashion di Jawa Barat. Variabel pada penelitian ini mencakup variabel eksogen yang terdiri dari Perceived Organizational Readiness, Perceived National Readiness, serta adopsi E-Commerce sebagai variabel endogen. Penelitian ini menggunakan 403 responden. Pemilihan responden menggunakan pendekatan non-probability sampling dengan metode convenience sampling. Teknik pengolahan data menggunakan software Smart PLS versi 3.0. Hasil penelitian menunjukkan bahwa variabel Perceived Organizational Readiness dan, Perceived National Readiness berpengaruh terhadap adopsi E-Commerce.

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